Comments on: BHPetrol… uggggh, what a horrid logo.

by: gbyeow

Mon, 03 Jul 2006 04:45:34 +0000

Have no idea. They are really having some identity issues at the moment. These people don’t understand the meaning of branding.

As for the ugly lettering, as englee says, the ‘B’ is the same as the parent company’s ‘B’. I suspect the rest is just some random font the lazy designer chose from his crappy collection.

by: zarina

Sun, 02 Jul 2006 08:40:48 +0000

Who actually designed the new logo? And why on earth do they choose that orangey yellowish bright sunny colour with the mismatched letterings…?

by: EngLee

Wed, 31 May 2006 06:44:33 +0000

Yes.. the ‘B’ in BHP is the same ugly looking ‘B’ in Boustead.

by: ahmoy

Tue, 30 May 2006 03:19:30 +0000

BP is bought by boustead holding (at jalan raja chulan).
BP stands for Boustead Petroleum.

by: Lin Peh

Thu, 25 May 2006 07:23:25 +0000

Nice nice meh ? LOL!

by: Cocka Doodle

Thu, 25 May 2006 04:45:17 +0000

I would support this (no matter how ugly their logo may be) and any other petrol companies with the exception of one.

Yep, that’s the one with the green logo, who practices racist policy by employing 90% of a certain ethnic race and 10% ‘others’.

by: gbyeow

Wed, 24 May 2006 07:36:47 +0000

There’s one along Eastin Hotel. Its been that way for the longest time. And to think that BP only did their rebranding some years back. What a waste of money.