Digi Yellowman Pwnd!!!1one
The competition for a lion’s share of the local mobile market is as hot as ever. From a personal perspective, I find that Digi has more or less cornered the prepaid market with it’s aggressive advertising. Particularly it’s Digi Yellowman campaign. Competitor response in terms of advertising, marketing, and results have been varied. Maxis has taken a nonchalant approach while Celcom is still in the dark (IMHO) and haven’t a clue about advertising.
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