Digi has pulled a quick one on consumers. Over the past weeks, DIGI has been hinting at discontinuing the popular Digi Yellow Coverage Fellow (also quaintly referred to as the Digi Yellowman (DYM)) character from its ad campaigns. This included press releases and the removal of all traces of DYM from Digi’s websites. It got to the point that fans of the lovable icon rallied to protest the early retirement.
Well, have no fear. The only place the yellow fellow is going is to bootcamp. Digi is launching a new campaign to make the DYM stronger. It reflects on the company’s goal to provide wider and stronger coverage. The new ad campaign can be seen in mainstream media across the nation. Those who got worked up over DIGI’s ’scam’, watch the video and breath easy.